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Company research

HIMS

Hims & Hers Health, Inc.

Target quarter: Q3 2026 · Earnings date TBD

Research snapshot · August 2026This analysis is frozen and is not being continuously updated.

At a glance · QW setup

Consensus fragile

Confidence: Low

The QW Revenue Estimate ($894.5M) is usable, but the evidence is not broad enough for a directional call.

QW Revenue Estimate

$894.5M

Named provider observation · Zacks Consensus Estimate · checked 2026-08-24 · +49.3% YoY

Revision: Unknown

No named-provider KPI estimate for this quarter

Operating requirement

Latest ending subscribers (2026Q2): ~2,891

Evidence

  • CaveatMonthly online revenue per avg subscriber accel -25.41 pp vs Street required 11.09 pp

Coverage

  • Eligible operating evidence vs Street's requirement
  • Direct Street segment KPI consensus

QW Revenue Estimate

Revenue expectation

$894.5M

QW Revenue Estimate · 2026Q3 · +49.3% YoY

A named-provider quarterly revenue observation — not a claim that every vendor publishes one identical “Wall Street consensus.”

Period
2026Q3 / ending 2026-09
Contributing estimates
3
Observed
2026-08-24
Last verified
2026-08-24
Revision
Unknown

Operating identity

How this company's revenue is modeled

Hims & Hers online revenue is modeled as average subscribers across the quarter times monthly revenue per average subscriber, times three months. The company defines subscribers as an ending stock; the identity uses the average of sequential period-end counts — not ending subscribers alone.

online_revenue_m ≈ avg(prior_end, end)_subscribers_thousands × monthly_online_rev_per_avg_sub × 3 / 1000

  • Street net sales and online revenue are related but not identical.
  • Ending-subscriber counts alone do not satisfy the issuer’s average-subscriber definition.
  • Must NOT use ending×3 alone — company definition is average subscribers
  • Street net_sales used as online-revenue proxy only when validated close

Required operating performance

What that estimate requires

A verified revenue estimate is an outcome. Below is what the underlying business would have to deliver for that estimate to be consistent with the registered operating model.

Street ~894.5 implies required average subscribers under ARPU scenarios using avg(begin,end)×ARPU×3/1000 (identity n=12, median |error| 0.5%).

Model confidence: High · historical n=12

  • Latest ending subscribers (2026Q2): ~2,891
  • Latest monthly online rev / avg sub (2025Q4): ~$82
Scenario breakdown
  • required avg subs at latest arpu Required average subscribers (thousands): 3,636.2
  • required avg subs at trailing median arpu Required average subscribers (thousands): 3,681.1
  • required arpu if avg equals latest ending Required monthly online rev / avg sub: $103.1

Management guidance

What management says

Direct guidance

Explicit quarterly revenue guidance midpoint

Target period: 2026Q3

Range
$880M – $900M
Mid / point
$890M
Vs QW Revenue Estimate
-0.5%
As of
2026-08-10

Quarter Winner reading

How to read this setup

Supports

No material supporting evidence listed.

Against / uncertainty

  • Monthly online revenue per avg subscriber accel -25.41 pp vs Street required 11.09 pp
Fragility Moderate
  • Some dispersion, revision, or sensitivity evidence elevates fragility
  • 3 analysts on consensus

Still missing

  • Eligible operating evidence vs Street's requirement

Since last earnings

Current Evidence

Evidence awaiting review

Candidates were found but are not yet verified as product truth.

Model confidence

How reliable the operating model is

HighThe operating relationship is highly stable historically.

Historical check: n=12 · median residual 0.5%

Latest reported

What the business last delivered

  • Monthly online revenue per avg subscriber

    $82

    2025Q4 · YoY +12.3%

  • Monthly revenue per average subscriber

    $92

    2026Q2

  • Online revenue

    $609.1M

    2025Q4 · YoY +29.4%

  • Subscribers (thousands)

    2,891

    2026Q2 · YoY +18.5%

Sources & methodology

Detailed provenance for Street, guidance, operating history, and Current Evidence. Setup classification is not a buy or sell call.

  • Revenue estimate (2026Q3): Zacks Consensus Estimate · source · observed 2026-08-24 · verified 2026-08-24
  • Management guidance: 2026-08-10
  • Operating model: kpi:subscribers_thousands
  • Operating model: kpi:monthly_online_rev_per_avg_sub
  • Operating model: street_consensus · link
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